You’ve heard the news by now. International House of Pancakes is changing their name to IHOB. The “B” won’t be a stand in for Breakfast or Brunch nor Banquet or Bite. It will be Burgers. Dine Brands Global Inc is looking to market their new seven hamburgers this summer – and so the name change. A sad and disappointing day for IHOP fans. Our smile has turned upside down. Just as Coach is marketing under their new brand Tapestry, so goes another icon of food and fashion. We’ve heard rumors at Silver Sage that the IHOP change will be a temporary summer phase. Let’s hope so because sometimes the “oldie but goodie” can never be replicated or replaced. We hope to never hear that WAWA is going new age and changing their name – our hearts would bleed red with a splash of yellow.
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